FOOD

We advise food manufacturers, importers, brand owners and distributors across the full product lifecycle in Mexico, from regulatory classification and label design through advertising, commercialization and enforcement defense. 

The sector operates under an increasingly demanding framework: front-of-pack warning labels moving toward their final phase, restrictions on sales in schools, and active oversight by COFEPRIS and PROFECO. We combine regulatory strategy with the firm’s corporate, intellectual property and litigation practices so that every launch reaches the shelf with legal certainty. 

 

Services 

  • Market-entry strategy and regulatory classification of foods, non-alcoholic beverages and dietary supplements. 
  • Operating notices, sanitary responsible officer appointments and prior sanitary import permits. 
  • Health and commercial labeling review under NOM-051, including the front-of-pack warning system, nutrition declarations and claims. 
  • Review and clearance of advertising, promotions and marketing directed at children and adolescents. 
  • Compliance with good hygiene practices across production and distribution. 
  • Inspections, safety measures, product seizures and recalls. 
  • Defense in administrative proceedings before COFEPRIS and PROFECO, and related appeals. 
  • Co-packing, contract manufacturing, distribution, supply and brand licensing agreements. 
  • Protection of trademarks, formulations and trade secrets, with our Intellectual Property practice. 
  • Regulatory due diligence in mergers, acquisitions and investments in the sector. 

Representative experience 

  • Defended a food company in a PROFECO administrative proceeding over its labeling and advertising, combined with a preventive relabeling under the applicable NOM. 
  • Advised GEAR Alimentos and RUBE Alimentos. 
  • Represented L’Atelier du Chocolat in negotiations with the private equity fund that acquired a stake in the company. 

We advise food manufacturers, importers, brand owners and distributors across the full product lifecycle in Mexico, from regulatory classification and label design through advertising, commercialization and enforcement defense. 

The sector operates under an increasingly demanding framework: front-of-pack warning labels moving toward their final phase, restrictions on sales in schools, and active oversight by COFEPRIS and PROFECO. We combine regulatory strategy with the firm’s corporate, intellectual property and litigation practices so that every launch reaches the shelf with legal certainty. 

 

Services 

  • Market-entry strategy and regulatory classification of foods, non-alcoholic beverages and dietary supplements. 
  • Operating notices, sanitary responsible officer appointments and prior sanitary import permits. 
  • Health and commercial labeling review under NOM-051, including the front-of-pack warning system, nutrition declarations and claims. 
  • Review and clearance of advertising, promotions and marketing directed at children and adolescents. 
  • Compliance with good hygiene practices across production and distribution. 
  • Inspections, safety measures, product seizures and recalls. 
  • Defense in administrative proceedings before COFEPRIS and PROFECO, and related appeals. 
  • Co-packing, contract manufacturing, distribution, supply and brand licensing agreements. 
  • Protection of trademarks, formulations and trade secrets, with our Intellectual Property practice. 
  • Regulatory due diligence in mergers, acquisitions and investments in the sector. 

Representative experience 

  • Defended a food company in a PROFECO administrative proceeding over its labeling and advertising, combined with a preventive relabeling under the applicable NOM. 
  • Advised GEAR Alimentos and RUBE Alimentos. 
  • Represented L’Atelier du Chocolat in negotiations with the private equity fund that acquired a stake in the company.