PRIVATE EQUITY & VENTURE CAPITAL

Our Private Equity & Venture Capital practice has been a pioneer in Mexico and is widely recognized as one of the most respected in the country.

Our team has extensive experience advising funds, investors, and entrepreneurs on fund formation, venture capital investments, and all stages of the investment lifecycle. We provide strategic, practical counsel that bridges legal insight with deep market understanding.

Pérez Correa González is an active member of AMEXCAP and AFICO. Partners Luis González and Fernando Eraña have contributed to several publications on venture capital in Mexico, and Fernando Eraña has also lectured on the subject at leading universities throughout the country.

As part of the global TechnoArt@Selina platform, we serve as mentors and legal advisors to entrepreneurs from around the world, helping to guide innovative and disruptive ventures entering the Mexican market.

Representative Transactions

• Represented the entrepreneurs of Casa Oasis, New York startup, in overcoming complex land zoning by developing a strategic corporate structure allowing them fundraising and build a boutique mixed use development in Zipolite, Mexico.
• Represented Reliv Health, a startup that has established itself as Ecuador’s first digital medical ecosystem, in various legal matters, including its capital raising process in the United States and the acquisition of Hospisoft, a Mexican hospital management platform. This strategic transaction will allow Reliv to expand its ecosystem to Mexico and strengthen its presence throughout Latin America.
• Represented Acrónimo, a sotol startup, in several capital raising and expansion matters to the United States.
• Represented the shareholders of Grupo Farmatodo in the negotiation of a joint-venture with Grupo Nadro. Farmatodo is a pharmacy chain with strong presence in Puebla and Mexico City. Grupo Nadro is the principle wholesale distributor of pharmaceutical products in Mexico.
• Represented Prairie Capital in the Mexican portion of the global sale of one of its portfolio companies, Architectural Lighting Work (ALW), a leader in providing interior and exterior architectural lighting solutions with LED lights to LMPG Inc, a leader in LED lighting solutions based in Montreal. The transaction takes place in a context where the country’s maquila industry will benefit from Nearshoring.
• Represented Swvl in its expansion with the acquisition of Urbvan, the mass transportation technology platform.
• Advised Sportium during the investment process by Northgate Capital, as well as the negotiation and legal structure to enhance the brand and increase its presence within the fitness industry.
• Advised Ideas y Capital on internal and transactional matters, including equity and debt financing rounds in Deporprivé, Crowdfunder, Boletia, Dvdendo, Econduce, Nimblr; Amigo Travel Group and Turing Enterprises.
• Currently represent Rotamundos, a digital chain of social hotels focused on rural tourism in Mexico and Latin America, in the structuring of a pre-seed and seed financing round.
• Represented InnoHub Mexico in a growth investment by Banco Santander Mexico. InnoHub designs and implements B2B financial technology projects to digitally transform SMEs in Mexico and Latin America.
• Represented 247 Risk Managers in an equity investment in Bruno Tenedora. Bruno Tenedora will develop cutting-edge technology to provide insurance consulting services through an electronic application to clients in Mexico and South America.
• Represented Axon Partners in a growth investment in Mercadoni focused on expanding its operations in Mexico.
• Represented Redwood Ventures in a seed capital investment in Billpocket and Ares Materials.
• Represented Bamboo Finance in a growth investment and several subsequent rounds of debt financing in FINAE. FINAE is a Mexican company that provides educational financing to students of socioeconomic status. Bamboo Finance is a private equity fund with over $250 million of assets under management with a focus on low-income communities in emerging markets.
• Represented a group of investors in a Series “A” financing round of a technology company specializing in digital vouchers and electronic documents.
• Advised the entrepreneurs of Tequila Casa Dragones in the launch of their premium tequila.
• Represented Hospital H + Los Cabos in the initial equity capital raises and in its negotiations with the private equity fund that acquired a portion of the company.
• Represented L’Attelier de Chocolat in its negotiations with the private equity fund that acquired a portion of the company.
• Represented Kiwilimon in its negotiations with the private equity fund that acquired part of the company.
• Represented a US-based family office in a financing round in a popular indoor-cycling studio with many facilities throughout Mexico City.

We have represented the following funds:

• Bertram Capital
• Ideas y Capital
• Fortress
• American Capital Strategies
• Black Canyon Capital
• Black Oak Partners
• Ignia Fund
• Axon Partners

Publications

Fernando Eraña (coauthor) Estudio sobre la industria de capital emprendedor en México, (“Study on the Private Equity industry in Mexico”), AMEXCAP, INADEM, Centro de Investigación en Iniciativa Empresarial del IPADE and Ernst & Young, México, 2015.

Luis González, Fernando Eraña; “Joint-Ventures in Mexico (Joint-Ventures, A Global Guide from Practical Law)”; Gianmatteo Nunziante of Nunziante Magrone; London 2015.

Luis González, Fernando Eraña (coauthors); Capital Emprendedor, Una Guía para Empresarios, Inversionistas y Administradores de Fondos (“Venture Capital, A Guide for Entrepreneurs, Investors, and Fund Administrators”), Asociación Mexicana de Capital Privado, A.C., Mexico City, 2011.