LUIS GONZÁLEZ
With over 25 years of experience, Pérez Correa González (PCG) has been a trusted legal partner for entrepreneurs launching new ventures in Mexico and internationally. We regularly advise on capital raising, structuring, and scaling of startups across a wide range of industries. Our deep understanding of the entrepreneurial ecosystem—combined with strong relationships with investment bankers, venture capital funds, high-net-worth investors, and key service providers—gives our clients a distinct advantage in pursuing growth and innovation.
At PCG, entrepreneurs benefit from the expertise of one of Mexico’s most prestigious law firms, recognized by legal directories such as Chambers and Partners and The Legal 500. We understand the unique legal needs of startups: efficient, top-tier legal advice, transparent and predictable pricing, and the responsiveness required in fast-paced, high-stakes environments.
As entrepreneurs ourselves, we know what it takes to launch and grow a successful venture. That insight informs our approach—we don’t just advise our clients, we partner with them.
We are also proud members of the mentor and expert network of the TechnoArt@Selina platform, where we provide exclusive legal counsel to global entrepreneurs developing innovative and disruptive projects in Mexico.
Our Services Include:
- Capital raising and investor documentation
- Incorporation of investment vehicles and startups
- Corporate governance and structuring
- Commercial and labor law advice
- Intellectual property protection and strategy
- Contract drafting and negotiation
- Regulatory guidance across industries
Flexible Fee Arrangements
We offer tailored and flexible fee structures designed to meet the needs of early-stage ventures, including:
- Discounted hourly rates
- Flat fees
- Capped fees
- Startup packages
Our goal is to deliver accessible, high-quality legal services that support founders as they build the next generation of companies.
Representative Clients
- Represented the entrepreneurs of Casa Oasis, New York startup, in overcoming complex land zoning by developing a strategic corporate structure allowing them fundraising and build a boutique mixed use development in Zipolite, Mexico.
- Represented Reliv Health, a startup that has established itself as Ecuador’s first digital medical ecosystem, in various legal matters, including its capital raising process in the United States and the acquisition of Hospisoft, a Mexican hospital management platform. This strategic transaction will allow Reliv to expand its ecosystem to Mexico and strengthen its presence throughout Latin America.
- Represented Acrónimo, a sotol startup, in several capital raising and expansion matters to the United States.
- Advised Rotamundos, a hotel chain focused on rural tourism in Mexico and Latin America, in the structuring of a pre-seed and seed financing round.
- Advised the entrepreneurs of Tequila Casa Dragones on the introduction of their premium tequila.
- Represented Doopla, a collective financing platform among equals, to obtain the authorization to operate as a fintech.
- Represented Bravos Energía in the structuring of electric auctions in the private market.
- Represented InnoHub Mexico in a growth investment by Banco Santander Mexico. InnoHub designs and implements B2B financial technology projects to digitally transform SMEs in Mexico and Latin America.
- Represented Hospital H + Los Cabos in the initial equity capital raises and in its negotiations with the private equity fund that acquired a portion of the company.
- Represented L’Atellier du Chocolat in its negotiations with the private equity fund that acquired a portion of the company.
- Represented Kiwilimon in its negotiations with the private equity fund that acquired part of the company.
We are committed to your success
More than 25 years of experience advising entrepreneurs launching new projects in Mexico and abroad, raising capital and structuring their ventures. We have an extensive network of relationship with investment bankers, venture capital funds, high-net worth investors, and other service providers. With PCG, entrepreneurs have access to reasonable prices, and the expertise of one of the most prestigious firms in Mexico, ranked by legal directories such as Chambers and Partners and The Legal 500. We partner with our clients in their endeavors and help them achieve success.
As entrepreneurs ourselves, we understand the process of embarking on a new venture, and the needs of startups when seeking legal advice, including reasonable and predictable legal fees, top-notch responsiveness from their lawyers and a thorough knowledge of the law and the venture capital industry, which we translate into quality advice for our clients.
We are part of the network of mentors and experts from the TechnoArt@Selina platform, exclusively advising entrepreneurs from all over the world with innovative and disruptive projects in Mexico.
Services and Fees
We offer entrepreneurs top-quality legal services (including advice to raise capital, incorporation of investment vehicles, corporate, contractual, labor advice and intellectual property) under a wide range of alternative fee arrangements, including discounted rates, flat and cap fees.
Representative Clients
- Advised Rotamundos, a hotel chain focused on rural tourism in Mexico and Latin America, in the structuring of a pre-seed and seed financing round.
- Advised the entrepreneurs of Tequila Casa Dragones on the introduction of their premium tequila.
- Represented Doopla, a collective financing platform among equals, to obtain the authorization to operate as a fintech.
- Represented Bravos Energía in the structuring of electric auctions in the private market.
- Represented InnoHub Mexico in a growth investment by Banco Santander Mexico. InnoHub designs and implements B2B financial technology projects to digitally transform SMEs in Mexico and Latin America.
- Represented Hospital H + Los Cabos in the initial equity capital raises and in its negotiations with the private equity fund that acquired a portion of the company.
- Represented L’Atellier du Chocolat in its negotiations with the private equity fund that acquired a portion of the company.
- Represented Kiwilimon in its negotiations with the private equity fund that acquired part of the company.
