BEVERAGES

We advise bottlers, brand owners, importers and distributors of non-alcoholic beverages, bottled water, functional and energy drinks, and ready-to-drink products at every stage of their operations in Mexico. 

The category faces some of the most dynamic regulation in the country: front-of-pack warning labels, precautionary statements for sweeteners and caffeine, an excise tax (IEPS) regime that now reaches beverages with sweeteners, and restrictions on sales and advertising in schools. We help clients build these changes into product design, labeling and business models before they become a compliance problem. 

 

Services 

  • Sanitary and tax classification of products and market-entry strategy. 
  • NOM-051 labeling, including precautionary statements and claims. 
  • Sanitary specifications for bottled water and ice, and for fortified beverages. 
  • Review of advertising, sponsorships, promotions and digital marketing, including content directed at minors. 
  • Regulatory implications of reformulation and excise tax classification, with our Tax practice. 
  • Operating notices, sanitary responsible officer, imports and customs compliance. 
  • Bottling, concentrate, franchise, distribution and brand licensing agreements. 
  • Defense before COFEPRIS and PROFECO, inspections, seizures and recalls. 
  • Protection of trademarks, trade dress and formulas. 

We advise bottlers, brand owners, importers and distributors of non-alcoholic beverages, bottled water, functional and energy drinks, and ready-to-drink products at every stage of their operations in Mexico. 

The category faces some of the most dynamic regulation in the country: front-of-pack warning labels, precautionary statements for sweeteners and caffeine, an excise tax (IEPS) regime that now reaches beverages with sweeteners, and restrictions on sales and advertising in schools. We help clients build these changes into product design, labeling and business models before they become a compliance problem. 

 

Services 

  • Sanitary and tax classification of products and market-entry strategy. 
  • NOM-051 labeling, including precautionary statements and claims. 
  • Sanitary specifications for bottled water and ice, and for fortified beverages. 
  • Review of advertising, sponsorships, promotions and digital marketing, including content directed at minors. 
  • Regulatory implications of reformulation and excise tax classification, with our Tax practice. 
  • Operating notices, sanitary responsible officer, imports and customs compliance. 
  • Bottling, concentrate, franchise, distribution and brand licensing agreements. 
  • Defense before COFEPRIS and PROFECO, inspections, seizures and recalls. 
  • Protection of trademarks, trade dress and formulas.